A marketing system to grow your landscape company.
This system ties paid ads, landing pages, tracking, and follow-up together so mowing, cleanups, snow, and smaller projects keep coming in.
01
Paid Search & Social Advertising
We put lawn care, landscape maintenance, and snow removal services in front of homeowners who are actually looking — and keep you visible when the seasons change.
02
Websites built to convert
A mobile-first website, built to book customers in your local market and show the quality work that your landscape company provides.
03
Visibility that gives you confidence
Call tracking, forms, and reporting wired so you can see which seasons and services actually pay — not just which ads got clicks.
CLIENT STORY
Southern Cut was already running ads. The ads were not the problem.
The spend was going out every month. The tracking was broken and the conversion paths behind the ads were dead ends, so nobody could tell which campaigns were producing work. We rebuilt the measurement layer first, then the pages the traffic was landing on. Same market, same budget, a system that could finally be read.
Colton Major, Southern Cut
keep your crews busy
Better landscaping leads
Lawn care
Mowing from homeowners who want a reliable crew all year long.
Landscape maintenance
Mulch, pruning, and property care for repeat customers.
Seasonal cleanups
Spring and fall yard cleanup demand that hits hard.
Snow removal
Winter snow removal contracts to get you through the cold season.
RESOURCES
Resources for landscape marketing
Practical tools, breakdowns, and conversations to help lawn and landscape companies make smarter marketing decisions, avoid wasted spend, and understand what actually drives growth.
BEFORE WE GET STARTED
The best results depend on the fit
We believe the strongest partnerships start with alignment. We would rather establish that upfront than discover otherwise six weeks in.
Built for you if
You have the crew and capacity to take on more of the right work
You want a more consistent pipeline throughout the year
Your team treats new opportunities with urgency
You care about the quality of your work
You want a clear view of how your marketing is actually growing your business
Not a great fit if
You are looking for the cheapest option
New leads regularly go untouched for days
Your team is already at capacity
You want more leads without improving what happens after they come in
You are not willing to invest consistently in advertising
PARTNERSHIP
We’re here to build a pipeline that works for lawn and landscape companies, without making it feel complicated. You stay in control of your accounts, your data, and your ad spend.
IN THEIR WORDS
What our clients say
Our pipeline used to be filled with unqualified leads... one of the biggest changes with switching over to you guys was the leads started coming in that were great.
I really can't tell you how grateful I am for you all. You are a huge asset to our team and I can't even remember what it was like before we had you all around!
Our team has had a great experience working with UpRoute! Doug and his team have always followed through with timelines and delivered on exactly what they said they were going to do and within a couple weeks we had a constant flow of leads and information to use.
Landscape Marketing FAQs
Is this for lawn care companies?
Yes. If you mow, maintain properties, and take on smaller outdoor projects, this advertising package is for you.
What if we also do design/build landscaping?
If the mix is lawn, maintenance, and smaller projects, stay here. If most of your work is high-end hardscape design/build projects, pools, outdoor kitchens, or full outdoor living builds, see Outdoor Living Advertising.
Can ads work for mowing and maintenance, not just installs?
Yes, potential customers are searching for local landscape companies for recurring maintenance as well as for one-off projects.
What about snow removal and seasonal work?
We plan for the seasonality in landscape businesses and adjust the advertising throughout the year. For example, spring may be focused more on lawn maintenance, fall on cleanups, and winter on snow removal. Ads follow the season so crews stay busy.
Do you sell leads?
No. We help you generate your own leads and build a system that supports your landscape business over the long run.
How fast do we see leads for our landscape business?
Many clients see a lift in qualified inquiries within the first weeks. The system gets clearer as tracking and follow-up settle in.
Do we need a website first?
We build websites and/or landing pages for your business as part of this package as having a website that converts is a key part of successfully marketing your landscape business.
