UpRoute ventures
We journey further together
We invest in and partner with good people building profitable businesses for the long-haul.
Growth Partnership
More Than Capital. A Partner in Growth.
Strategic Direction
Long-term thinking, clear priorities, and experienced guidance for the next step.
Capital & Investment
Patient capital for great businesses and people we believe in for the long haul.
Growth & Marketing
Brand, advertising, digital, web, and proven systems for profitable growth.
Financial Strategy
Better visibility, smarter decisions, and disciplined financial management.
Operations & Systems
Processes, accountability, technology, and infrastructure built to scale.
People & Expertise
Experienced operators and specialists across finance, HR, technology, etc.
Ventures
A selection of businesses we've built and partnered with.
FRWRD Coaching
Launched a home service coaching business with Kenn Deemer and Pat Murray. Extremely profitable in year one. We have since exited ownership but continue to support the business through our growth studio.
Clarity Squared
Founded a web development and digital advertising agency. Ran independently for five years before merging into our marketing studio.
Kitchen Repose
A complete brand and business overhaul. Through a deep partnership, we took take a meal delivery company to the next level. We helped turn this home operation into a commercial success story.
Look Media
Acquired a small marketing agency and executed a smooth exit for the existing team while successfully transitioning all clients.
Dog Guard
A long-term growth partnership with a nationwide dealer network. Supporting the home office and over 65 locations with advertising, website, and operations.
KO17 Lacrosse
Invested into the business, redesigned the mobile iOS app and explored opportunities to expand the business. Mutually decided to transition ownership back to the founder.
“I really can’t tell you how grateful I am for you all. You are a huge asset to our team — I can’t even remember what it was like before we had you around.”
The people
Get to know us.
The best way to get to know us is a conversation, that will always be better than us trying to write about ourselves. But if you want a little background, here you go.
With deep roots in entrepreneurship from launching new brands, owning multiple businesses, serving on boards, consulting hundreds of small businesses, and working with national franchises — we bring real-world experience and an eagerness to keep learning.
Davis Smith
Partner
Alanna Smith
Partner
Andrew Gregory
Partner
Supported by an incredible team
While you’ll be working directly with us, our team includes experts in marketing, creative, technology, finance, operations, and strategy and is ready to step in wherever needed.
Principles
What guides us.
Ask hard questions.
Build things that last.
Do the work.
Be curious.
Leave things better.
Work with good people.
