UpRoute ventures
We journey further together
We invest in and partner with good people building profitable businesses for the long-haul.
Growth Partnership
More Than Capital. A Partner in Growth.
Strategic Direction
Long-term thinking, clear priorities, and experienced guidance for the next step.
Capital & Investment
Patient capital for great businesses and people we believe in for the long haul.
Growth & Marketing
Brand, advertising, digital, web, and proven systems for profitable growth.
Financial Strategy
Better visibility, smarter decisions, and disciplined financial management.
Operations & Systems
Processes, accountability, technology, and infrastructure built to scale.
People & Expertise
Experienced operators and specialists across finance, HR, technology, etc.
Ventures
A selection of businesses we've built and partnered with.
FRWRD
Launched a home service coaching business with Kenneth Deemer and Patrick Murray. Profitable in year one. We have since exited ownership but still support the business.
Look Media
Acquired a small marketing agency and executed a smooth exit for the existing team while successfully transitioning all clients.
Clarity Squared
Founded a web development and digital advertising agency. Ran independently for six years before merging into UpRoute's marketing studio.
Kitchen Repose
A brand partnership with a meal delivery company as it launched as well as brand development and as it expanded offerings.
Dog Guard
A long-term growth partnership with a nationwide dealer network. Supporting the home office and over 65 locations with advertising, website, and operations.
KO17 Lacrosse
Invested into the business, redesigned the mobile iOS app and explored opportunities to expand the business. Mutually decided to transition ownership to the founder.
“I really can’t tell you how grateful I am for you all. You are a huge asset to our team — I can’t even remember what it was like before we had you around.”
The people
Get to Know Us
The best way to get to know us is a conversation, that will always be better than us trying to write about ourselves. But if you want a little background, here you go.
With deep roots in entrepreneurship from launching new brands, owning multiple businesses, serving on boards, consulting hundreds of small businesses, and working with national franchises — we bring real-world experience and an eagerness to keep learning.
Davis Smith
Partner
Alanna Smith
Partner
Andrew Gregory
Partner
Supported by an incredible team
While you’ll be working directly with us, our team includes experts in marketing, creative, technology, finance, operations, and strategy and is ready to step in wherever needed.
Notes from the trail
What We’re Thinking About
We’re not interested in quick wins or short-term tactics.
We’re interested in helping owners build businesses that are healthier, more valuable, and easier to run.
That means asking hard questions.
Thinking long-term.
Creating predictable growth.
And surrounding ourselves with people who genuinely enjoy doing life together.
