REBRANDING A MULTI-GENERATIONAL FRUIT GROWER AND PROCESSOR
Shoreline Fruit is one of the country's top cherry growers and distributors. After more than 50 years, the founders are passing the torch to the next generation to carry on a legacy of quality and service.
After decades of steady growth, Shoreline was seeking a rebrand that would catapult them into the next phase of its life. With such a rich history, not only was Shoreline seeking a new foundation to build upon, but they also viewed their brand as a key component in driving a deeper and stronger company culture. Knowing this, we sought to execute a rebrand that would maintain the company’s culture and legacy, while also updating the brand’s identity to resonate with a more modern and professional audience.
Website Design + Development
Rollout + Implementation
We placed a focus on developing a long-term brand strategy that allows Shoreline to expand its offerings and pursue multiple new growth opportunities.
After multiple workshops with the marketing and sales departments, it was made clear that the biggest area for opportunity was to implement the brand throughout the sales processes. As a business that focuses primarily on B2B distribution, there was a need for cohesive brand assets that could be used throughout the customer journey.
Goals & Targets
Voice & Messaging
Visual Identity System
Sales & Marketing Collateral
Email Template Design
UX & UI Design
Search Engine Optimization
Brand Rollout + Consulting
Content & Marketing Strategy
Analytics & Reporting
We now have an updated brand identity that is consistent and cohesive.
“UpRoute was organized and responsive. We now have an updated brand identity that is consistent and cohesive – as well as a plan and support for implementing the brand throughout the company.”
We go further when we go together