Property Renovation Experts

SERVICES

Paid Search Advertising

Website Design

Website Development

CRM Integration

Local SEO

Marketing Strategy

How Strategic Advertising Fueled Over $100K in Monthly Revenue

Quality Leads
Per Month

$11,780

Customer Lifetime Value (LTV)

$106,020

Est. New Revenue Generated Per Month

Base Camp

Onboarding, setup & launch

When this business approached us, most of their growth had come from word of mouth and referrals, but they were ready for more. With no marketing in place, no advertising experience, and no way to track where leads were coming from, they lacked the tools to grow with intention. Their website didn’t reflect the quality of their work, and they had nowhere to send potential customers. It was clear they needed a strategy to make a strong marketing push and take their business to the next stage.

Ascend

Generate leads & analyze

Website Redesign and Build

Developed a modern, conversion-focused website with a clean look and feel

Implemented tracking tools to monitor traffic and lead flow

Optimized for SEO to improve organic search visibility

Service Page Development

Created dedicated pages for each core service offering

Used these pages to showcase past work and drive targeted traffic from ads and search

Google Ads Campaign Launch

Conducted thorough keyword research focused on high-intent local searches

Wrote localized ad copy designed to build trust and reflect the business’s strengths

Launched geo-targeted campaigns aimed at capturing nearby job opportunities

Aggressively adjusted bids to outcompete local rivals

Captured a significant share of local search traffic

Housecall Pro Integration

Synced marketing efforts with their internal system to streamline scheduling and lead management

Set up the ability to run ROI reports by connecting ad performance with actual job revenue

Local SEO Optimization

Improved Google Business Profile

Strengthened the business’s visibility in local map results and organic search

Exploration

Optimize & scale

With a solid foundation in place and real performance data flowing in, we shifted focus to identifying where to go next. This phase is about using what we’ve learned to guide smarter, more strategic moves:

Continue Google Ads & Website Optimization

Maintain and refine the active campaigns while monitoring site performance to improve conversion rates over time.

Ongoing Strategy & Insights

Begin advising on broader marketing efforts - looking at additional channels, seasonal opportunities, and customer journey improvements.

Landing Page Development for High-Ticket Services

Recommended building more in-depth, trust-building landing pages to support high-value services. These pages are designed to educate, build confidence, and increase conversions for products that require more consideration.

Working with UpRoute has been one of the best business decisions I’ve made for my construction company.

“From the very start, their team has been strategic, professional, and genuinely invested in helping us grow. Thanks to their marketing expertise and Doug's data-driven approach, we’ve seen a noticeable increase in leads, improved ad performance, and better visibility across key platforms. If you're a business owner looking for a team that delivers, UpRoute is the partner you want in your corner. Highly recommend!!”

Kai Martin

Owner, Property Renovation Experts

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