Property Renovation Experts
Increased revenue by $100K per month for a general contractor.
Services Provided
Paid Search Advertising
Website Design
Website Development
CRM Integration
Local SEO
Marketing Strategy
How Strategic Advertising Fueled Over $100K in Monthly Revenue
Per Month
Base Camp
Onboarding, setup & launch
When this business approached us, most of their growth had come from word of mouth and referrals, but they were ready for more. With no marketing in place, no advertising experience, and no way to track where leads were coming from, they lacked the tools to grow with intention. Their website didn’t reflect the quality of their work, and they had nowhere to send potential customers. It was clear they needed a strategy to make a strong marketing push and take their business to the next stage.
Ascend
Generate leads & analyze
Website Redesign and Build
Developed a modern, conversion-focused website with a clean look and feel
Implemented tracking tools to monitor traffic and lead flow
Optimized for SEO to improve organic search visibility
Google Ads Campaign Launch
Conducted thorough keyword research focused on high-intent local searches
Wrote localized ad copy designed to build trust and reflect the business’s strengths
Launched geo-targeted campaigns aimed at capturing nearby job opportunities
Aggressively adjusted bids to outcompete local rivals
Captured a significant share of local search traffic
Service Page Development
Created dedicated pages for each core service offering
Used these pages to showcase past work and drive targeted traffic from ads and search
Housecall Pro Integration
Synced marketing efforts with their internal system to streamline scheduling and lead management
Set up the ability to run ROI reports by connecting ad performance with actual job revenue
Local SEO Optimization
Improved Google Business Profile
Strengthened the business’s visibility in local map results and organic search
Exploration
Optimize & scale
With a solid foundation in place and real performance data flowing in, we shifted focus to identifying where to go next. This phase is about using what we’ve learned to guide smarter, more strategic moves:
Continue Google Ads & Website Optimization
Maintain and refine the active campaigns while monitoring site performance to improve conversion rates over time.
Ongoing Strategy & Insights
Begin advising on broader marketing efforts - looking at additional channels, seasonal opportunities, and customer journey improvements.
Landing Page Development for High-Ticket Services
Recommended building more in-depth, trust-building landing pages to support high-value services. These pages are designed to educate, build confidence, and increase conversions for products that require more consideration.
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Working with UpRoute has been one of the best business decisions I’ve made for my construction company.
“From the very start, their team has been strategic, professional, and genuinely invested in helping us grow. Thanks to their marketing expertise and Doug's data-driven approach, we’ve seen a noticeable increase in leads, improved ad performance, and better visibility across key platforms. If you're a business owner looking for a team that delivers, UpRoute is the partner you want in your corner. Highly recommend!!”
