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GROWTH MARKETING FOR A HIGH-END LANDSCAPING DESIGN FIRM
In only a decade, Local Roots has grown to over 50 employees and has solidified itself as a dominant company in Pittsburgh. Looking forward, they want to level up their game to maintain steady growth.
Local Roots Landscaping has already shaped the city’s landscape in a beautiful and impactful way. In order to continue making a difference in their community, they needed a growth partner who could come on board and provide extensive brand and marketing strategy and help them expand their vision for the future. Beyond that, they needed a team who could take these strategies and implement new initiatives that would ultimately drive growth.
SERVICES
Brand Strategy
Brand Identity
Website Design + Development
Paid Search + Social
Email + SMS
Marketing Strategy + Support
OUR APPROACH
Instead of overhauling the brand from the start, our initial focus was on new growth opportunities and marketing efforts. As we produced collateral and creative, we began updating their brand over time.
Under our growth partnership offering, we jumped on board with Local Roots to help them begin executing new growth initiatives. Throughout that process, we were quickly brought up to speed on their current brand system, target audience, unique offerings, and long-term goals. After a few months of being onboarded and setting the foundation for new marketing efforts, we started improving the brand identity system and rolling it out across several touch points. Today, we remain their dedicated partner and continue updating the brand as the company evolves.
Base Evaluation
Goals & Targets
Project Plan
Market Research
Audience Segmentation
Positioning
Voice & Messaging
Stationary Materials
Sales & Marketing Collateral
Email Template Design
Information Architecture
UX & UI Design
Responsive Development
CMS Integration
Search Engine Optimization
Photography Direction
Growth Consulting
Content & Marketing Strategy
Website Updates
Analytics & Reporting
We go further when we go together
