Family Air
& Heating
Added over $2M annual revenue to a Florida-based HVAC company.
Services Provided
Paid Search Advertising
Website Design
Website Development
CRM Integration
Local SEO
Marketing Strategy
How Our 3-Step Approach for Advertising Fueled ~30% Growth in Just 6 Months
Per Month
Base Camp
Onboarding, setup & launch
In a competitive HVAC market, this business was steadily losing local jobs to smaller competitors with a stronger online presence. Without proper tracking, they couldn’t see which leads were working, which departments were most profitable, or where to focus their efforts. As a result, they were losing ground in a market that demanded excellence.
Ascend
Generate leads & analyze
Website Revamp
Redesigned the site to improve the overall look and user experience
Implemented tracking to monitor traffic, leads, and conversions
Optimized site structure and content for SEO to increase organic visibility
Google Ads Campaign Launch (Core Services)
Wrote localized ad copy to build trust and relevance with nearby customers
Conducted in-depth keyword research focused on high-intent local searches
Launched campaigns with geo-targeting and service-specific ad groups
Made aggressive bid adjustments to outperform local competitors
Captured a large share of local HVAC search traffic
Generated consistent leads
Local SEO Optimization
Improved local rankings through review generation and on-page optimization
Strengthened Google Business Profile for visibility in map pack results
Service Differentiation Strategy
Added a new service offering to stand out from local competitors
Created a second Google Ads campaign targeting this service as a new entry point
Followed same process: keyword research, localized copy, launch, competitor targeting
Successfully captured search demand for this new service and generated cost-effective leads
ServiceTitan Integration (client-led, supported by our team)
Improved internal sales flow and job tracking
Enabled clearer reporting and analytics, aligning marketing efforts with actual revenue performance
Exploration
Optimize & scale
With tracking and performance data finally in place, we shifted from reacting to results to actively shaping them. The Exploration phase focused on scaling proven tactics while identifying new growth opportunities.
Recommended continuing the high-performing Google Ads campaigns, paired with targeted website optimizations to improve conversion rates.
Suggested implementing email marketing and a follow-up system to increase close rates and maximize the value of existing leads.
Proposed launching HVAC maintenance membership plans through Meta Ads to drive predictable monthly recurring revenue and strengthen customer retention.
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