Family Air & Heating

SERVICES

Paid Search Advertising

Website Design

Website Development

CRM Integration

Local SEO

Marketing Strategy

How Our 3-Step Approach for Advertising Fueled ~30% Growth in Just 6 Months

48+

Quality Leads
Per Month

$14,500

Customer Lifetime Value (LTV)

$174,000

Est. New Revenue Generated Per Month

Base Camp

Onboarding, setup & launch

In a competitive HVAC market, this business was steadily losing local jobs to smaller competitors with a stronger online presence. Without proper tracking, they couldn’t see which leads were working, which departments were most profitable, or where to focus their efforts. As a result, they were losing ground in a market that demanded excellence.

Ascend

Generate leads & analyze

Website Revamp

Redesigned the site to improve the overall look and user experience

Implemented tracking to monitor traffic, leads, and conversions

Optimized site structure and content for SEO to increase organic visibility

Google Ads Campaign Launch (Core Services)

Conducted in-depth keyword research focused on high-intent local searches

Wrote localized ad copy to build trust and relevance with nearby customers

Launched campaigns with geo-targeting and service-specific ad groups

Made aggressive bid adjustments to outperform local competitors

Captured a large share of local HVAC search traffic

Generated consistent leads

Local SEO Optimization

Improved local rankings through review generation and on-page optimization

Strengthened Google Business Profile for visibility in map pack results

Service Differentiation Strategy

Added a new service offering to stand out from local competitors

Created a second Google Ads campaign targeting this service as a new entry point

Followed same process: keyword research, localized copy, launch, competitor targeting

Successfully captured search demand for this new service and generated cost-effective leads

ServiceTitan Integration (client-led, supported by our team)

Improved internal sales flow and job tracking

Enabled clearer reporting and analytics, aligning marketing efforts with actual revenue performance

Exploration

Optimize & scale

With tracking and performance data finally in place, we shifted from reacting to results to actively shaping them. The Exploration phase focused on scaling proven tactics while identifying new growth opportunities.

Recommended continuing the high-performing Google Ads campaigns, paired with targeted website optimizations to improve conversion rates.

Suggested implementing email marketing and a follow-up system to increase close rates and maximize the value of existing leads.

Proposed launching HVAC maintenance membership plans through Meta Ads to drive predictable monthly recurring revenue and strengthen customer retention.