In this podcast episode, we look at why most marketing fails to deliver profit and share actionable steps to improve your advertising strategy. From bad leads to broken follow-up systems, we uncover the hidden costs dragging down your bottom line—and how to fix them.
Common mistakes:
- Leads from advertising that don’t convert.
- Websites that confuse customers instead of converting visitors into leads.
- Sales teams that miss calls or follow up too slowly.
- Not creating a repeatable referral system.
- Advertising like a big brand without the budget or tracking to back it up.
What you'll learn in this episode:
- The difference between top-of-funnel ads and bottom-of-funnel tactics.
- How to calculate Customer Lifetime Value to transform your ad strategy.
- Why response time is the #1 factor in converting leads.
- How to build trust at scale (and why Google cares).
Questions to consider:
- Are you tracking lead sources clearly?
- Is your intake team converting calls consistently?
- Do you know your true customer value, including referrals?
- Is your follow-up fast, friendly, and frictionless?
Ready to make your marketing work harder for your business? Tune in to this episode to learn how to fix your advertising strategy and start seeing real results.
