Grow your profits with the Switchback System
Track results, cut waste, and scale what works.
Proven ad solution built to deliver quality leads and get your revenue growing fast.

I really can't tell you how grateful I am for you all. You are a huge asset to our team and I can't even remember what it was like before we had you all around!
UpRoute has been a complete advertising game changer for my company. They are attentive and always diligent. Could not be happier!!
...I spent many months comparing companies in the digital marketing space and have been beyond pleased with my decision. They have the expertise to manage the entirety of your digital presence and empower you to make educated decisions based on your business needs and real-time data. I would undoubtedly recommend UpRoute to family, friends, or fellow business owners alike.
Working with UpRoute has been one of the best business decisions I’ve made for my construction company. From the very start, their team has been strategic, professional, and genuinely invested in helping us grow... We’ve seen a noticeable increase in leads, improved ad performance, and better visibility across key platforms
UpRoute has been phenomenal with me through my website, SEO and even CRM process. They’ve been helpful knowledgeable and quick with their responses. Thank you UpRoute!
We have doubled our business since we began using their services. If you are looking for a great website and/or help with advertising, look no further.
Doug and the UpRoute team have been wonderful to guide us to optimize our Google ads! It is obvious they really care about helping our business grow!
From marketing to our website, UpRoute handles it all for us and our sales have never been better... we have seen tremendous growth and we always look forward to our check-in calls!
Track results, cut waste, and scale what works.
Everything you need to know before getting started
Most clients start seeing a lift in qualified leads within the first days. But the real magic happens once we’ve had time to learn, optimize, and scale the account - typically at the 90 day mark. The timeline generally looks like this:
Day 1-30: Establishing Benchmarks
Day 30-90: Optimize and Refine
Day 90+: Scale and Sustain
We typically start with Google Ads since it captures the highest-intent homeowners actively searching for your services. While that’s running, we layer in Meta Ads for retargeting — staying in front of visitors who’ve already shown interest. Once Google is maxed out, we expand on Meta with top-of-funnel campaigns to build awareness and keep your pipeline full.
Most likely, yes. We commonly work with Housecall Pro, Zoho, and ServiceTitan, but our tracking setup can be customized to fit almost any CRM — or even a simple spreadsheet if you prefer a more nimble approach.
No worries! We don’t lock you into long-term contracts. Our goal is to grow your business through an ongoing partnership. However, if your business needs change and it is no longer a fit, you are free to move on. That said, we do ask for a verbal 90 day commitment to get started in order to properly assess performance.
Transform your business. Gain clarity on your marketing and drive real measurable results. Don’t stay stuck guessing what works — take the proven path towards success and start seeing impactful results.