Your Numbers
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Business Questions
What is the average value of a new project?
$
← This might be a patio installation, planting bed redesign, or a full yard transformation.
Over the lifetime of that customer, how much do they spend with you in total?
$
← Think long term. A loyal landscaping customer may return for additional phases, seasonal maintenance, or refer their neighbors.
Advertising Questions
What is your average cost per lead?
$
← For residential design/build landscaping, cost per lead typically ranges from $75 to $200+ depending on your market and ad platform. Calculate it as: total ad spend ÷ number of leads received.
What is your close rate on these leads?
%
← Most design/build landscaping companies close 15% to 35% of qualified leads. Be honest — include all leads, even the ones that ghosted or weren't a fit.
What is your monthly advertising spend?
$
← This is what you pay directly to ad platforms (Google, Meta, etc.) — not including agency fees.
Results
Leads Per Month
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Customers Per Month
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Customer Acquisition Cost (CAC)
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First Project
Ad Spend Return (ROAS)
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Lifetime
Ad Spend Return (ROAS)
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